Our Company Ethos
We only work with leading chemists and scientists to create unique and innovative products. Our focus has always been to produce products with a genuine point of difference.
We demand the highest standards of manufacturing. No product leaves the factory unless it is of supreme quality and strictly no animal testing.
Our UK head office is in London, with our state-of-the-art manufacturing & distribution centres in Birmingham.
We deliver exceptional product performance by using only the highest quality materials. This has led to HairXpertise being one of the most respected hair care brands on the market today.
Over the past 20 years, our brands have experienced significant continued growth in key markets worldwide.