Privacy Policy

We will not collect any personally identifiable information (e.g. name, address, telephone number and e-mail address) about you unless you provide it to us voluntarily.

What we may do with this information:
If you do provide us with personally identifiable information, we may use it to improve our understanding of your interests and concerns.

We may use it to occasionally email you about changes to our Website, New Product Launches, Site and Service Updates and Special Offers we think you’ll find valuable.

If you would rather not receive these emails, simply reply to any e-mail and type UNSUBSCRIBE in the subject line of your reply.

Companies we contract with to operate our website and our shipping vendors will have access to elements of your personally identifiable information.

However, they are required to keep the information confidential and are not permitted to use it for any other purpose than to carry out the services they are performing for us.

What we will not do with this information:
We will not rent, give or sell your personally identifiable information to third party organisations without your consent.

How we will treat information from children:
HairXpertise does not intend to collect any personally identifiable information from children under thirteen years old. HairXpertise will specifically instruct children not to submit such information on our web site. If a child provides us with personally identifiable information, his or her parents/guardians should email us at and request that this information be deleted from our files. We will make reasonable efforts to remove this data in a timely manner.

How you can request changes to your personal information:
Anyone wishing to correct/update/delete personally identifiable information from our database should contact us at We will make all reasonable efforts to service your request in a timely manner.

Links to other sites:
Our business partners, whose sites you may visit after clicking on a link from our site, may have less stringent privacy policies. We do not have control over these policies and urge you to read their privacy statements before providing any personally identifiable information.

We may collect information about you that is not personally identifiable (e.g. the type of Internet Browser you use).

How we may obtain this information:
We may obtain this information by storing a cookie [a piece of data containing non-personally identifiable information about you] on your computer. With most Internet Browsers, you can erase this information from your computer’s hard drive, block all cookies or even receive a warning before a cookie is placed on your system. Click on your Browser’s Help button for more information. If you do reject our cookie, you will still be able to use our site; however, your experience will be less personalized.

What we may do with this information:
We will use this information to tailor content to your interests and to help us to avoid asking you for the same information on repeat visits to the site. We will also use this data to analyse site trends and administer the site.

Although we do not collect personally identifiable information automatically, we may tie information collected automatically to your previously submitted personally identifiable information. If you do not want this information tied to your personally identifiable information, see the “What We May Do With This Information” section above to learn about how to disable cookies.

We will take reasonable precautions to protect your information from loss, misuse or alteration.

Changes to privacy policy:
If we ever change our privacy policy, we will post changes on our website so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it to others.

If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their  information in this different manner.


Cookies set by this website
_gaGoogle AnalyticsStatistics. Used to distinguish users. Measures user visits and page views.2 years
_gidGoogle AnalyticsStatistics. Used to distinguish users. Measures user visits and page views.24 hours
_gatGoogle AnalyticsStatistics. Used to throttle request rate.1 minute
_gac_Google AnalyticsConversion tracking. Used by Google Analytics to measure conversions of clicks made via Google Ads.90 days
autoptimize_feedAutoptimizeUser Interface. User preference settings for the Autoptimize optimisation plugin1 year
This website / Fusion BuilderUser Interface. Stores currently selected tab when viewing pages containing tabbed information (e.g. product details)1 week
This website /WooCommerceUser’s session. Stores details about current visit, e.g. cart contents when not logged in.End of session
mailchimp_landing_siteThis website / MailchimpMarketing. To store which page was visited first. Used to track response to marketing emails sent via Mailchimp.1 month
privacy_embedsThis website / Avada ThemeConsent. To store user’s acceptance of cookie and/or privacy policy1 month
Tk_aiThis website / WooCommerceStatistics. To store unique user ID.End of session.
wordpress_test_cookieThis website / WordPressFunctionality. Used to test if user’s browser accepts cookies.End of session.

* expiry of cookies set by third party services may vary. We do not have control over this expiry date.

Links to other sites (cookies):
Some of our business partners, whose sites you may visit after clicking on a link from our site, use cookies. We do not have control over these cookies.

Privacy when shopping with HairXpertise

We collect information about you during the checkout process on our store.

What we collect and store

While you visit our site, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of basket contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for tax and accounting purposes for as long as currently applicable law requires us to keep this information. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews, if you choose to leave them.

Who on our team has access

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfil orders, process refunds and support you.

What we share with others

We share information with third parties who help us provide our orders and store services to you; for example —


We accept payments through Opayo, formerly SagePay. When processing payments, some of your data will be passed to Opayo, including information required to process or support the payment, such as the purchase total and billing information.

Please see the Opayo Privacy Policy for more details.

Read more about Secure Shopping with HairXpertise and Opayo.